About
I divide my time between commercial and artistic storytelling.
Commercial Work
My goal is to make my clients thrive. To meet their potential, I challenge, encourage and work hard.
I believe that brands with an attractive reason to exist speak to the hearts and minds of people. Clarifying this purpose sets a brand’s storytelling and communications into a coherent narrative. And it is consistency that appeals to the mind.
Engaging brands evoke true emotion. Tapping to the emotional core will forever outdo the rational mind – simple psychology. Most importantly, emotionally strong brands will outlive competitors.
I evaluate my work on a global scale. Only this way are we capable of creating brands with scope to make it internationally.
About Me
My background for storytelling lies in branding, strategic communications and creative writing. I have worked in Finland’s leading strategic communications agencies Miltton and Ellun Kanat altogether seven years. Also, I am a published writer and have studied creative writing in Columbia University and Gotham Writers in New York City.