Inkuto
Redesigned Brand Identity Opened The Doors of National Retailers
Challenge
Inkuto is a Finnish-Ghanaian ecological skincare line that produces natural and truly effective solutions. The product line, previously sold in special stores and boutiques, had attracted the interest of national retailers and Inkuto wanted to take its visual identity to the next level.
Solution
Together with the team, we created Inkuto a brand strategy that included defining the brand’s purpose and key messages, creating tone of voice, narrative and visual identity. Thanks to the facelift, national retailers took Inkuto in their selection and the brand’s signature product, black soap, is now available around Finland.